Showing posts with label new logo. Show all posts
Showing posts with label new logo. Show all posts

Friday, July 30, 2010

Forest Flower is growing...

Been having a bit of a play with the Folksy shop this week. In the light of a couple of recent trade enquiries I realised I needed to adjust my prices a bit to take their necessary discount into account and not loose money on my makes. 

Putting a price on your handcrafted items is always a difficult one - you need to take into account the cost of your materials, your time taken to make the item and lets not forget the fact that generally it is something unique and special and unlike anything you'd find on the high street. Sadly a lot of people (usually non-crafters) are so used to paying peanuts for imported, mass-produced items they lose sight of the fact that each of your handcrafted goods were designed and made with love, care and attention and that this means time and time equals money - as much as I love making my stuff and love seeing people walk away with a bag of goodies and a smile on their faces, I have to put food on the table just like the next person...

A case in point... last weekend we had a little stall at a local free music festival - a family event that combined music, dance, workshops and street entertainment. I was up till 1am the night before making sure all my goods were properly labelled and ready to go. We spent a good hour setting up our stall making the most of our small space, trying to make it look as eye catching as possible...



Unfortunately for us the stall next door was being run by a (lovely) local business woman who was selling very cheap, pretty costume jewellery, imported from China. There was just no way we could compete with her on pricing and as punters were generally working their way down the line from her stall to ours inevitably the mutterings of - 'it's a bit expensive isn't it' were heard. As anyone who crafts to sell will tell you, it hurts that people show so little consideration for your time and effort...
 Now to be fair the whole event was advertised as a 'free' music festival and many visitors weren't there to spend money (although I suspect the pubs did a roaring trade that day...) but despite the beautiful weather and the good turn out we didn't even manage to cover the cost of our stall. Definitely a lesson to choose our events more carefully in future...

But back to my Folksy shop... I have updated the banner with my new flower logo and I think it looks much better - it's bright, fresh and simple. I have also updated my profile with a little help from a great Folksy Blog post that includes tips on what to include and some basic HTML tags.  I have adjusted my postage and packing charges (they are lower!) and also my prices (I hope the small increases don't put anyone off...)

Please take a look here and let me know what you think.

Friday, July 16, 2010

Dilemma sorted...with a little help from my friends.

Thank you to everyone who helped me decide which way to go with the new 'Forest Flower' logo I came up with yesterday. Taking everyones comments into account I tweeked the colour one slightly, just muting it a bit and changed the text to a dark grey and this is what I ended up with...





I hope you all like it at as you helped to create it :)

I will also use the black and white one for packaging etc. I am really pleased with the result but, as one of my friends who deals with logos as part of her job pointed out 'it's a bit spikey' so maybe I will redo it again at a later date and take a bit more care over the 'stitching' (when I have some time :) )

Thanks again for all your helpful comments everyone.

Thursday, July 15, 2010

Forest Flower Logo Dilemma...

It's hard work trying to run a home, work for my partners business, set up my own business and design and make all the stock and keep a lively, inquisitive toddler amused so I am constantly trying to find ways of entertaining the little man whilst being productive. Today I introduced him to coloured pencils, having been successfully scribbling with crayons for some time now, and whilst he had a great time taking them out and putting them back in the tin and experimenting with colours, I did this...


Which, thanks to the digital wizardry of scanners and the Picasa photo editing program became this...



and this....


and...urm...this as well....


I love them all - the colours look great on the top one, the simplicity of the black and white version is gorgeous and I love the vintage feel of the sepia coloured one....
So now I have a dilemma - which one should I use as my new logo?

I would very much appreciate some help with this decision so please, lovely people, don't be afraid to leave a comment and let me know what you think...


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